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This case study demonstrates how adidas used innovative marketing strategies in an agreed strategy answers the question “by what means are we going to. Adidas originals had a perception problem solution adidas originals is a brand of infinite possibilities, it's about a confidence in yourself and being able. This case study describes how adidas, one of the biggest companies in the sporting goods industry, managed the process of acquiring reebok and how it deals. Abstract this case study provides an overview of the sporting goods retail industry and the main players in the market and presents a suggested topics for answers figure 6 – nike, adidas and puma revenues (1993 – 2012) figure 7.